| Role |
Assignees |
| Owner |
Kriti |
| Social media helpers |
Rajat, Sean |
| Website helpers |
Ghislaine, Sean |
| Aggregation helpers |
Rajat, Ghislaine |
This section serves as a handbook for people working on these responsibilities.
- Everyone should be on the
marketing@mathesar.org mailing list.
- This list receives the “firehose” of Syften notifications, including all mentions of competitors and people looking for “spreadsheet-like” solutions.
- Analytics and Twitter credentials are in 1Password.
- Make progress on our Mathesar launch publicity checklist, delegate tasks as needed.
- We’ll hold off on making new announcements until our installation process is improved
- Manage changes to Mathesar.org, delegate tasks as needed.
- Review all external comms.
Syften notifications are auto-assigned to the “Marketing” group in Freshdesk. Please close the ticket in Freshdesk once a notification has been handled or if there is nothing to do.
- If Mathesar is mentioned:
- Post mentions in the
Mathesar - Marketing Matrix channel.
- Decide if a response is needed.
- Compose a response (or if needed, ask the owner to compose a response).
- Responses should be aimed at thanking people, addressing people’s concerns, and/or answering questions.
- Responses should people to existing conversations, issues, and discussions as much as possible.
- Get approval from the owner before posting the response.
- This approval requirement will be removed once we have better guidelines for responding to people.
- If someone mentions a problem that Mathesar could be used to solve:
- Compose a response (or if needed, ask the owner to compose a response).
- Responses should suggest using Mathesar in a tactful way.
- Our goal here should not be to shoehorn Mathesar into all sorts of use cases. Instead, we should be on the lookout only for cases that Mathesar is a good solution for.
- Get approval from the owner before posting the response.
- This approval requirement will be removed once we have better guidelines for responding to people.
- If Mathesar is mentioned on Twitter:
- Re-tweet it from our account and/or thank them for the shoutout.
- Only re-tweet if the tweet appears to be from a real person or organization. Do not re-tweet bot accounts (e.g. “First Issues Bot”).
- If a comment or post can be considered user feedback:
- Keep track of where we’re getting traffic from (using Syften, GitHub Insights and our analytics), and track notable sources in the Marketing History page
- Also post noteworthy publicity to the
Mathesar - Marketing channel on Matrix.
Release announcements should include highlights from release notes. We should avoid the announcements following a template because people tend to ignore repetitive things.
- Post a message in the
Mathesar - General channel on Matrix announcing the release
- Post a message to the developers and users mailing lists announcing the release
- Tweet when we publish a new release
- TODO: also figure out where / how to post on Reddit for new releases
- Implement changes to the website as requested by the owner.
- Add Mathesar to aggregators (tracked in this issue).
- Feel free to ask the owner to review any copy written for this.
- Do research on more relevant aggregators that Mathesar could be added to and add them to the issue.
- See Marketing section of the wiki.
- Eventually, the plan is to create an “evangelism guide” (example)